News & Insights

News & Insights

We’re committed to climate conflict transparency and to use our creativity to inspire sustainable change


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Climate Emergency and Creative Conflict Letter

As creatives, communications agencies and media experts, we see the climate emergency.

Just over a month ago, Extinction Rebellion (XR) called upon advertising agencies to “Declare a climate & ecological emergency and act accordingly.”

We agree. Because creativity has consequences and our industry cannot be neutral. As communicators, we have the power to inspire change or to keep serving destruction.

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News & Insights

Let’s make the future more sustainable, more inspiring and less Mad Max…


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Have you ever noticed how the future is portrayed in films?

Blade Runner 2049; Children of Men; Mad Max: Fury Road; Geostorm. If you’ve watched any of these disaster epics, you’ll know that we’re heading for a post-apocalyptic existence, struggling to survive in the geological wasteland that is Planet Earth. As entertaining as these movies may (or may not…) be, the artistic vision for our future is often – well – pretty bleak.

As you already know, climate change poses a serious threat to future generations around the globe. Granted, it’s unlikely that tsunamis the size of skyscrapers will engulf cities due to malfunctioning climate-controlling satellites. Or, that our civilisation devolves into tyrannical tribes that roam the desert searching for Tom Hardy and Charlize Theron. But the reality is our world is changing. (more…)