News & Insights

Let’s make the future more sustainable, more inspiring and less Mad Max…

Have you ever noticed how the future is portrayed in films?

Blade Runner 2049; Children of Men; Mad Max: Fury Road; Geostorm. If you’ve watched any of these disaster epics, you’ll know that we’re heading for a post-apocalyptic existence, struggling to survive in the geological wasteland that is Planet Earth. As entertaining as these movies may (or may not…) be, the artistic vision for our future is often – well – pretty bleak.

As you already know, climate change poses a serious threat to future generations around the globe. Granted, it’s unlikely that tsunamis the size of skyscrapers will engulf cities due to malfunctioning climate-controlling satellites. Or, that our civilisation devolves into tyrannical tribes that roam the desert searching for Tom Hardy and Charlize Theron. But the reality is our world is changing.

Higher surface temperatures, sea level rises, melting ice caps and glaciers. All the symptoms of global warming will affect regions across the world, causing catastrophic impacts to local communities and the natural environment.

Sounds terrifying, right?

To prevent a live-action version of Geostorm, without the special effects – we need to act to prevent climate change. And we need to act now.

More half-full, than half-empty thinking.

Now, at this point, you may be reading this while adopting the fetal position to prevent more climate-related stress. We get it. Climate change can be a scary subject. Traditionally, whenever most people think of climate change, they picture an inevitable, looming disaster that presents massive, socio-political complex issues for future generations. “We can’t do anything about it” …

Well. The truth is, we can.

Since the Industrial Revolution, scientific research has shown that human actions have been responsible for the increased concentration of greenhouse gases and levels of global warming.

Human. Actions.

If we can change the actions that damage our planet and our societies, to ones that protect them instead – we can create a future where humanity exists in harmony with the natural world.

There are already pioneers among us who are developing the route for us to follow. Renewable energy innovations; Disruptive circular economic businesses; revolutions in sustainable agriculture and nutrition. The solutions to the universal issues affecting our planet are already out there. The question is, how do encourage people to go beyond our existing achievements and create lasting changes to our behaviour as a society?

We need to believe that our world can be better.

Our future deserves better than the one we imagine for ourselves.

When it comes to predicting the future, it’s fair to say that people generally don’t adopt a very positive approach. Looking back at our selection of disaster movies – what is the one thing they all share? It’s that story of a dystopian future. A future where the world has fallen into decay. A future which does encourage, nor inspire.

In many ways, when we think about the consequences of climate change, we’re often greeted with the same story. An uninspiring, daunting future of environmental decay, where our prospects for a happy, healthy existence are diminished.

But what if we rewrote the story for the world’s future? What if, when we thought of the future, we reflected on our impacts on the natural world, took massive sustainable action and assumed our responsibilities for protecting the environment?  What if, when we thought of the future, we were reminded of the imaginative and creative efforts of people who wanted to remake the world into a better place than the one that came before?

Well, that would be a story we could be all be inspired by.

Make sustainability as breath-taking as the environments we need to protect

At OMBRA, we believe that to galvanise society into action, sustainable or otherwise, people need inspiring examples to follow. They need to see what their lives could be like if they take the next step and believe in the power of their actions. And what could be more inspirational than a more majestic, vibrant and beautiful world than the one we live in today.

Since our evolution, humanity has tried to separate itself from the constraints of the natural world. We’ve believed that we as a species were independent of our environment – victors of the apparent battle of man against nature. But the truth is humanity and the natural world have always been dependent on one another. We need to embrace and rekindle our relationship with the natural world. In the 4.5 billion years of our planet’s history, nature has always found a way to evolve and adapt to the external constraints placed upon it. We at OMBRA say it’s time for humanity to take inspiration from our environment and believe in our ability to plot our own sustainable evolution.

OMBRA’s foundations are based on the desire to reintroduce people to the interdependent relationship we as a species have with the natural world. We wanted to harness the same emotions of wonderment and amazement people experience when surrounded by our natural world and use them to reach out to people across business, politics, and society spectrums.

Our goal is to inspire people to imagine, envision and create a progressive, sustainable future for the world. Through our combination of innovative sustainable strategy and beautiful creative design, our message to the world is simple yet powerful; make sustainability breathtaking.

Are you ready to change the world?

We know following the sustainable road ahead to solve climate change will not be easy. But when our species put our minds to a task, we can solve anything. Think about it. We’ve cured diseases, built airplanes, and even sent a dozen-odd people to the moon and back. If we believe we can do something, history has shown us that we can do it.

We believe that while climate change presents humanity with an immense challenge, it also presents us with an incredible opportunity to create and build a better existence for ourselves and the planet. And we know we’re not the only like-minded people out there.

While OMBRA’s journey has only just begun, we’re excited to get to work with fellow climate optimists and help people envisage sustainable societies, businesses, and lifestyles for the future. Together, we know we can create a future worth working towards and one that doesn’t create a backdrop for the latest cinematic disaster epic.

Over the coming weeks and months, we’ll be showcasing our naturalistic ideas to all you would-be visionaries out there. So, keep an eye out and help us spread our vision of a sustainable future worthy of an Oscar or two.

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